Virtual Community Engagement on Facebook Brand Page
نویسندگان
چکیده
منابع مشابه
Usability Testing of a Facebook Brand Page
Social networks, as a part of Web 2.0 technology, provide the technological platform for users to connect, produce and share content online. Availability of user generated content is encouraging companies to fully engage with their customers in order to enhance and enrich social media users’ experiences. However, the usage of the social media platforms differs from the more traditional forms of...
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ژورنال
عنوان ژورنال: JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING
سال: 2016
ISSN: 1849-8558
DOI: 10.18775/jibrm.1849-8558.2015.21.3001